Google SEO Algorithm Problems by Richard Vanderhurst

Posted on Friday 17 July 2009

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Over the last 2 years, Google has introduced a sequence of algorithm and filter changes that have led on to unpredictable search engine results, dropping the rankings of many clean internet sites. But with so many servers, there appear to be many different results rolling thru the servers at any point in a quarter. Said to be employing a 64-bit architecture, BigDaddy is an update of Google’s infrastructure as much as it is an update of its search algorithm.

When Google does this, it flags the different copies as reused content, and punishes them. These are basic issues that other major search engines, for example Yahoo and MSN, have no problem working with. Google’s reputation as the planet’s best search engine is obstructed by its incapacity to deal with basic indexing issues. It’s thought that Google has implemented a time penalty for new links and sites before totally marking the index, primarily based on the hypothesis that 100,000-page internet sites can not be made overnite.

Certain internet sites, or links to them, are “sandboxed” for a time period before they are given full rank in the index. A drifting legend in the search engine world, the existence of the Sandbox has been discussed, and is yet to be confirmed by Google. Since web pages drive search engine positions, Black Hat SEOs began copying the content of whole sites under their own web site name, right away manufacturing plenty of pages.

Due to this abuse, Google aggressively attacked reused content abusers with their algorithm updates, knocking out many bonafide internet sites as security damage in the method. For instance, when anyone scrapes your internet site, Google will look at both renditions of the site, and in a few cases it may identify the valid one to be the copy. The sole way to stop this is to find sites as they are scraped and then submit spam reports to Google. Issues with copy content also arise because there are plenty of legitimized uses for them. Reports feeds are the most evident example : a reports story is covered by many web sites as it’s the content that viewerss would like to see.

You could be aware that Google has 2 indexes : the main index, which is the one you see when you search ; and the Supplemental index, a cemetery where old, erroneous and out of fashion pages are interred ( among others ). No-one’s disputing the requirement for a Supplemental index, it does indeed offer a deserving cause. Which is precisely what’s been going down : active, fresh, and clean pages have been showing up in the Supplemental index. The true nature of the problem’s confusing, nor has a typical causing leading to it been determined. When you searched for a term, Google ordered all of the internet pages that were deemed topical to your search by their Page Rank.

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