Posted on Friday 7 August 2009
Anyone that is concerned in any kind of online marketing nowadays sees the term, “search engine optimization”, or SEO, everywhere nowadays. Everyone throws it around as if they were mavens on the subject. It crops up again in forums and advertising alike.Folk offer their “SEO services” for costs from a couple of dollars to hundreds or perhaps thousands of greenbacks.
barely any one ever fully comes out and asserts WHAT search engine optimization actually is. So, as we explore the history of SEO, let’s try and get an idea of what it is and what it does. At its simplest, it is just the art and / or science ( regularly more art than science ) of making net pages engaging, or MORE attractive, to the Internet search engines. Clearly , most Web companies will consider search engine optimization to be one of THE major factors of any search engine selling plan or program. So, how did a need for “optimizing” a site in order to attract the eye of Google, Yahoo, and similar services come about?
“Algorithm” is doubtless one of the least accepted words commonly found online. All it suggests is the system, or instructions, which, in this situation, the search engine follows in its search to rank web sites. To be totally mad, a search engine owner could decide that their algorithm will include instructions to allot the lowest rank to web sites with the word “blue” in them.
